News Feed

Landmark agreement extends ASA’s digital remit

Tue, 31 Aug 2010 23:00:00 GMT

The digital remit of the ASA is to be extended significantly to deliver more comprehensive consumer protection online. From next year, marketing communications online will be subject to rules to keep them legal, decent, honest and truthful.

New Advertising Codes are here - make sure you comply

Tue, 31 Aug 2010 23:00:00 GMT

The new Advertising Codes have come into effect today, 1 September 2010. It is important that all those involved with producing advertisements and other marketing communications understand and comply with the revised Codes to avoid the reputational or commercial damage that could result from breaching the rules. CAP Services are here to provide advice on your campaigns and we offer a range of training tools in specific sectors to help you comply.

Final countdown to new Advertising Codes

Tue, 17 Aug 2010 23:00:00 GMT

CAP and BCAP are giving advertisers a final reminder that new Advertising Codes will come into effect on 1 September. It is crucial that advertisers ensure they know what the rules are to avoid prompting complaints from consumers or competitors and being subject to an ASA investigation.

Video-on-demand (VOD) advertising

Sun, 01 Aug 2010 23:00:00 GMT

From 1 September 2010, the way the ASA regulates advertising on TV-like video-on-demand (VOD) services will be changing. The ASA has been designated by Ofcom as the co-regulator for advertising appearing on VOD services.

Webcast of Advice:am seminar on the new CAP and BCAP Codes

Tue, 13 Jul 2010 23:00:00 GMT

The new UK Advertising Codes will come into effect on 1 September 2010 when the ASA will begin to apply the new rules. Watch the advice seminar to help you get up to speed with the changes.