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Reports & surveys

Reports and researchWe survey media and industry sectors to check the compliance rate and identify any potential problems. Our research is usually targeted towards sensitive sectors or those that have a history of problems.  If we find ads that break the Code, we contact the advertisers and the clearance centres in the case of broadcast advertising, asking them to ensure that breaches are removed from ads.

Thanks to the commitment of industry to advertise responsibly, our surveys show that the overwhelming majority of ads, more than 97% on average, are compliant with the rules.

Our latest regulatory statements include: 

  • Online Behaviour Advertising 
    New rules around Online Behavioural Advertising (OBA) will be included in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing from 4 February 2013.
  • Digital Remit Extention
    Document detailing the new remit and sanctions.

Our latest reports include:

Research that is five or more years old can be found in the ASA’s Archived reports and research section.

AdviceOnline Database

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Need fast, confidential advice on whether your ad campaign complies with the rules?