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Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

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To contact the press office, call 020 7492 2123 or e-mail press@cap.org.uk (journalists only). 

For older articles, go to our News archive.

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Ofcom's changes to service number charges

12 March 2015

From the 1st of July, Ofcom will be changing the structure of non-geographic call charges. Find out how to ensure your marketing materials are up to date.

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Religious Offence: Making sure your ad sticks to the script(ure)

12 March 2015

With Easter just around the corner we’re reminding advertisers about the care they should take when depicting religious themes or imagery in their ads.

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Watch your language! Using swearing and expletives in ads

12 March 2015

Expletives have long been used by marketers as a way of drawing attention to their brand – FCUK, Castlemaine XXXX, anyone?  Following the recent Booking.com ruling, we take a closer look at the importance of minding your P’s and Q’s. And F’s.

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Political advertising

25 February 2015

What constitutes a political ad for the purposes of the Code, and when do such advertisements fall within the remit of the Advertising Standards Authority?

Advertisers reminded of the need to be clear with kids online

05 February 2015

We are advising advertisers to review their online marketing to children to check that it’s obviously identifiable as advertising.

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