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Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

Follow us on Twitter for CAP news, including our weekly rulings, press releases, research and reports:

To contact the press office, call 020 7492 2123 or e-mail (journalists only). 

For older articles, go to our News archive.

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Annual Report 2014 thumbnail

ASA and CAP Annual Report 2014: Having more impact, being more proactive

27 May 2015

Our Annual Report published today reveals the steps we’re taking to have more impact and be more proactive as part of our ambition to make every UK ad a responsible ad.

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Comply with me - holiday ads and the rules

20 May 2015

Promoting staycations, summer holidays, or the ultimate tropical adventure? Keep these key points in mind.

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Testimonials and endorsements

20 May 2015

When using testimonials or endorsements, marketers must ensure they hold documentary evidence to back up any claims they wish to quote in their advertising material.

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A quick guide to comparative advertising

07 May 2015

Making a comparative claim in your ad? Think carefully about how it will be understood by consumers.

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Six top tips to avoid misleading advertising

07 May 2015

In 2014, around 70% of the complaints the ASA received related to misleading advertising. We provide some top tips to help you avoid the most common mistakes.

News archive

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Keep up to speed with regulatory developments and key announcements.

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?