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Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

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New ad placement guidance for on-demand services

25 September 2014

Today CAP published new guidance on the placement of ads in video-on-demand services.

'Copycat' websites update

24 September 2014

Today, CAP has sent letters to companies that advertise official services or documents on websites that are not the official government channel, commonly known as “copycat” websites.

Botox and other POMs

18 September 2014

Prescription-only medicines may not be advertised to the public. Find out what you can and can’t say in your ad.

'Exhaust'ive guidance? Environmental claims and electric vehicles

21 August 2014

We point out the most common pitfalls of advertising the environmental benefits of electric vehicles and help you to avoid your ad driving complaints.

Firm foundations for property ads

21 August 2014

If you work in the property sector, or create ads for those who do, we have advice on how to avoid misleading prospective tenants.

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Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?