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Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

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Complaints about Gambling ads

30 October 2014

As a result of the Gambling (Licensing and Advertising) Act 2014 there is to be a change in the way gambling complaints are to be dealt with by the ASA.

A compact guide to cosmetic ad claims

16 October 2014

Ads in the health and beauty sector are often aspirational and glamorous. We outline how advertisers can cast their products in the best possible light without misleading consumers.

Change to remit: marketing of causes and ideas

14 October 2014

We have taken the decision to restrict our remit to include only causes and ideas marketing that appears in paid-for space, except where the marketing includes a direct solicitation of donations.

New UK advertising rules for e-cigarettes

09 October 2014

We have published new advertising rules for e-cigarettes to ensure they continue to be promoted in a responsible way. The new rules add to those already in place and will come into effect on 10 November 2014.

New ad placement guidance for on-demand services

25 September 2014

Today CAP published new guidance on the placement of ads in video-on-demand services.

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