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Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

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To contact the press office, call 020 7492 2123 or e-mail (journalists only). 

For older articles, go to our News archive.

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'Exhaust'ive guidance? Environmental claims and electric vehicles

21 August 2014

We point out the most common pitfalls of advertising the environmental benefits of electric vehicles and help you to avoid your ad driving complaints.

Firm foundations for property ads

21 August 2014

If you work in the property sector, or create ads for those who do, we have advice on how to avoid misleading prospective tenants.

Selling sales - how to write a compliant recruitment ad

21 August 2014

The most common complaints about recruitment ads – particularly in the sales sector – are that a job isn’t as described or the earnings are exaggerated.

Copy Advice - Frequently asked questions

06 August 2014

The Copy Advice team offers fast, free and confidential services to help advertisers comply with the Advertising Code. Here we’ve answered a few of the general enquiries we commonly receive; from how the rules apply to social media to the substantiation needed to prove efficacy claims.

The 'Promotional' Price is Right

30 July 2014

Offering a price promotion on your product? Make sure the prices you advertise are genuine and meaningful for consumers.

News archive

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Keep up to speed with regulatory developments and key announcements.

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?