Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).

Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

Follow us on Twitter for CAP news, including our weekly rulings, press releases, research and reports:

To contact the press office, call 020 7492 2123 or e-mail (journalists only). 

For older articles, go to our News archive.

News RSS

Advice on Spring 'iMidges'

22 April 2015

The ASA has recently investigated two adverts for ultrasonic ‘mosquito repellent’ apps and found them in breach of the Code.

Don't pay the price by misusing the word "free"

22 April 2015

The ASA has undertaken action against a number of companies for misleading consumers as to the charges they will face when a “free” trial comes to an end.

The summer festival season is upon us!

22 April 2015

The music festival season is around the corner. So, how should prices be advertised to avoid misleading or confusing consumers?

Cosmetic advertising: Give your ads a nip and tuck!

09 April 2015

Cosmetic surgery isn’t a decision to be taken lightly, so before you publish your ads ask yourself whether it’s completely responsible.

VAT Advertising Advice for Residential Property Professionals

09 April 2015

The CAP Code requires that quoted prices include non-optional taxes, duties, fees and charges that apply to all or most buyers.

News archive

AdviceOnline Database

Follow Us

Keep up to speed with regulatory developments and key announcements.

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?