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Latest News

Welcome to CAP's latest news. This section contains our latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about CAP and how the system works.

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To contact the press office, call 020 7492 2123 or e-mail (journalists only). 

For older articles, go to our News archive.

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New guidance for electronic cigarettes ads

19 November 2014

We’ve created dedicated guidance to help the e-cigarette sector get to grip with the new rules to help ensure they’re advertised in a responsible way.

Renewal of co regulatory arrangement for broadcast advertising

04 November 2014

Ofcom has announced the renewal of the co-regulatory arrangement that recognises BCAP as the body responsible for setting and revising the UK Code of Broadcast Advertising.

Complaints about Gambling ads

30 October 2014

As a result of the Gambling (Licensing and Advertising) Act 2014 there is to be a change in the way gambling complaints are to be dealt with by the ASA.

A compact guide to cosmetic ad claims

16 October 2014

Ads in the health and beauty sector are often aspirational and glamorous. We outline how advertisers can cast their products in the best possible light without misleading consumers.

Change to remit: marketing of causes and ideas

14 October 2014

We have taken the decision to restrict our remit to include only causes and ideas marketing that appears in paid-for space, except where the marketing includes a direct solicitation of donations.

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