Advice:am - Cosmetics & Toiletries
- Title
- Advice:am - Cosmetics & Toiletries
- Date
- 28 April 2010
- Location
- Advertising Standards Authority Limited (The)
- Cost (exc VAT)
- £150.00
Summary
Over the last few years, cosmetic ads have received significant ASA scrutiny leading to negative publicity for advertisers and the sector. CTPA works extensively, in cooperation with ASA and Clearcast, to provide guidance for its members and improve the credibility of cosmetic ads by educating advertisers on the rules that must be adhered to.
Description
The Advertising Codes demand that all ads, wherever they may appear, are legal, decent, honest and truthful. The Codes are written by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards Authority (ASA).
The ASA doesn’t just act on complaints. It also actively monitors ads in sensitive sectors, including cosmetics, by carrying out daily checks and conducting specialist compliance surveys across all media. The 2008 Cosmetics Advertising Claims Compliance Survey revealed that a relatively high proportion of ads, 93%, were in line with the Codes. However, it also identified continued issues with strong performance claims that could not adequately be substantiated.
The initiative by the Cosmetic, Toiletry and Perfumery Association (CTPA) to publish the industry’s Guide to Advertising Claims is a welcome move and received extensive input from the ASA and Clearcast, the pre-clearance body for TV ads. As health and beauty remains in the top five most complained about sectors, it is essential to continually refresh practitioners’ understanding of the rules.
Who should attend?
The seminar will offer essential knowledge for anyone who is involved in commissioning, producing or overseeing marketing communications, corporate reputation and compliance. Therefore it is of professional value to all individuals working in brand and marketing management, advertising creative development, account management, legal and regulatory affairs, and corporate communications.
Why attend?
This Advice:am masterclass is designed to give you an inside track to the regulatory system and the relevant rules of the broadcast and non-broadcast advertising Codes to help you maximise your campaigns with confidence. Following an introduction by Dr. Christopher Flower, Director General of the CTPA, executives from the ASA and CAP Copy Advice team will bring the rules to life using previous ASA adjudications on cosmetic ads and provide practical advice on the interpretation of the rules.
What will be covered?
- CTPA Guide to Advertising Claims in cosmetics
- Advertising self-regulatory system and how it works
- ASA's complaints and investigations processes
- An overview of the relevant rules and specific issues surrounding creative treatments, ingredients and ingredient claims, organic and natural products after performance and medicines & cosmetic borderline advertising
- Case studies of recent adjudications
- Resources available to marketers and agencies to ensure campaigns comply with the rules
- Q&A
Timings
8.30 Registration and refreshments
9.00 Start of seminar
11.00 Close
Cost
£150 + VAT per delegate
Group discounts are available for companies with four or more delegates – for further information, please contact me at events@cap.org.uk
Please note that payment must be made via our secured online payment system. We accept all major credit and debit cards apart from American Express.
Book now!
- Session name
- Session 1
- Venue
- Advertising Standards Authority Limited (The)
- Date
- 8:30 AM - 11:00 AM, 28 April 2010