Insider's Guide to the ASA - 9 July 2013

Summary

Advertising in the UK is recognised worldwide for its ingenuity and creativity, it informs, entertains and drives healthy competition. It is also well known for adhering to fundamental principles that advertising should be legal, decent, honest and truthful.

The Insider’s Guide seminar is a great way to find out first hand, from the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) experts, about the rules and how the advertising regulatory system works.

Join us to find out how to avoid attracting complaints about your ads. 

Events Terms and Conditions (opens in a new window)

Description

The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow. The Codes require that all ads, wherever they appear, are prepared in a responsible way and do not contain anything likely to be misleading, harmful or offensive. The Codes are written by B/CAP and are administered by the ASA.

What will be covered?

• Understanding ad regulation - how the ASA and CAP work
• Someone’s complained about your ad – what now?  A step-by-step guide to the ASA process
• An overview of the TV, radio and non-broadcast Codes
• Providing substantiation: what type of evidence will the ASA accept? How and when do they use experts?
• Case studies and examples of ASA adjudications
• Resources available to marketers and agencies to ensure campaigns comply with the rules
• Details of the online remit extension and its implications
• Which rules will apply
• Q&A

Unfortunately we cannot answer specific queries regarding individual ad campaigns during the seminar.  This is owing to time constraints during the seminar and the need to make sure the seminar is relevant for all participants. We do have a confidential advice service you can use. Copy Advice Team.

Who should attend?

The seminar will offer essential knowledge for anyone who is involved in commissioning, producing or overseeing marketing communications. This will be beneficial for you if you are involved in producing advertising, marketing or sales promotion campaigns for yourself or your client.

Timing

09:00 – Registration and light breakfast refreshments
09:30 – Seminar begins
11:30 – Seminar ends

Cost

Pay Online ~ £60 (£50 + VAT). We accept all major credit and debit cards apart from American Express.

Request an invoice ~ £90 (£75 + VAT). Download the invoice request form and email it back to events@cap.org.uk as soon as possible to guarantee a place.

Group discounts are available for companies with four or more delegates – for further information, please contact me at events@cap.org.uk.

Registering a colleague or paying online for multiple delegates?  Click here for instructions.

Book now!

Session name

Advice:am Insider's Guide to the ASA

Venue

Advertising Standards Authority Limited (The)

Date

9:30 AM - 11:30 AM, 9 July 2013