Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).

CAP Advice & Training

The professional and brand damage from getting your advertisement banned by the Advertising Standards Authority can be devastating. At CAP we want you to produce excellent and compelling campaigns that also comply with the rules. That’s why we’ve created a wide range of advice services – so you can look good and be good at the same time.

Click here to download a quick guide to all our advice and training services (PDF).

Or you can call one of our advisers between 9 am and 5:30 pm on 020 7492 2100.

For radio and TV ads click here.

  • AdviceOnline

    AdviceOnline database - Practical advice

    Our searchable database provides the latest advice on current interpretation of the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, in light of ASA rulings. It is regularly updated and covers a wealth of topics. 

    Read more

  • non broadcast help notes

    Help Notes - Formal regulatory advice

    Help Notes are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. 

    Read more 

  • Bespoke advice

    Bespoke Copy Advice

    Get bespoke advice on your ad or sales promotion from one of our Advisers. Get a 24 hour response for free or pay for an ultra-fast 4 hour response.

    Read more 

  • Website audit

    Website audits

    As a responsible advertiser you want the peace of mind of knowing that your own marketing on your own website is likely to comply with the advertising rules. Our personalised Website Audits do just that.

    Read more

  • Insight newsletters


    Regular advice delivered direct to your inbox with Insight.

    Read more

  • Events

    Training and events

    Whether you’re looking for one of our regular Advice:am training seminars or for someone to visit your office to deliver bespoke training we will work to meet your needs. ASA representatives regularly take part in our events.

    Read more

  • Our team 

    The Copy Advice team

    Our team of highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. All our advisers have been trained to fully understand the CAP Code and how it is interpreted by the ASA. 

    Read more

AdviceOnline Database

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?

Training and events

Whether you’re an absolute beginner, experienced, or just looking for something tailor-made to suit your needs, we offer a wide range of training options.

Suggest a topic

Can't find some particular subject guidance to help create ads and sales promotions that meet the CAP Code.