Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Advertising Codes

The codes

The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow.

They include general rules that state advertising must be responsible, must not mislead, or offend and specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling, motoring, health and financial products.

AdviceOnline Database

Help Notes

Check out our Help Notes for formal regulatory guidance on the application of the Advertising Codes.

Bespoke Copy Advice

Need fast, confidential advice on whether your ad campaign complies with the rules?